Rural Marketing Association of India, RMAI, is a premier and not-for-profit industry body devoted to furthering the cause of Rural Marketing in Asia. Since its inception RMAI has be helping marketing to learn and unlearn the best practices in Rural Markets.

RMAI creates a national network of marketers which offers a unique base of leadership, expertise and inspiration working towards making more effective and sustainable marketing communications.The association have over 200 individual and corporate members spanning over advertising & communications, media, IT, academic, activations, last mile distribution among other sectors and involved in wide range of brand marketing and communications verticals.

Leadership Team 2023-2025


Puneet Vidyarthi

President , RMAI
Head-Marketing and BD | CNH Industrial

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Khurram Askari

Vice President , RMAI
Director | Insight Outreach Pvt Ltd

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Sandip Bansal

Treasurer, RMAI
Chief Client & Field Officer | Dialogue Factory - GroupM Media

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Sunny Vohra

General Secretary , RMAI
CEO - Anugrah Madison

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Our Members

Our Activities

Career Opportunities in Rural Marketing (Panel Discussion)

This exclusive Panel Discussion was focused on 'Career Opportunities in Rural Marketing', held during the grand finale ceremony of 14th Flame Student Awards.

Grand Finale Ceremony: 14th RMAI's Flame Student Awards

The virtual gala ceremony recognized the best of projects by management students from across India in rural segment and ended with announcement of the Top-3 winners for the edition.

Omnichannel Strategies to re-invent Rural Commerce

A webinar focused on how brands are leveraging the blend of offline and online channels and reinventing their omnichannel strategies for rural commerce.

Emerging role of Technology in Rural Consumer Goods & Services Redistribution

Session focused on how rural redistribution have evolved during the past decade and how the marketeers have used technology in harnessing the same.

Startups - The Disruptors of the Decade

The session was focused on how over the past decade startups has been disrupting and redefining rural India.

Evolution of Indian Agriculture & Allied Sectors

How the #IndianAgriculture and Allied-sectors transformed in the past decade by diving into different policies and reforms

The Evolving Healthcare Models for Rural

Industry experts discussed on amalgamation of re-aligned focus on rural healthcare over the decade.

Journey of Media - Dark, Grey & White

To shed light over the changes and how it has evolved over the years, a panel-discussion focused on the Journey of Media in rural India.

What's New

Rural Business

RMAI - Decoding Budget for Bharat (2022-23)

Rural Business

RMAI - Decoding Budget for Bharat (2021-22)

Rural Business

Assessment of Market Sentiments and Concerns at the Present Challenging Time

Member's speak

I am proud to have been one of the founders of this dynamic industry body which has crossed an important milestone this year. I wish all the best to everyone for taking RMAI to even greater heights.


R V Rajan

Founder – President, RMAI

2020 marks 15 years of RMAI and I couldn’t be more proud of what we've accomplished together on the path laid by the founder's and predecessors. Year on year a lot has evolved since the inception of this industry body but what hasn’t changed is our ethos. I hope to see more young blood entering the rural marketing industry with passage of time.


Himanshu Shah

Chief Mentor, SOI Live Marketing

15 years back a handful of us were passionate and had a dream. This was the genesis of RMAI. Today it is a reality, a highly respected industry body representing agencies and corporates involved in rural marketing.


Mr. Pradeep Kashyap

Founder & CEO, MART Global Management Solutions LLP

Understand there is a lot that has changed in India and the rural landscape, especially with the penetration of mobile technology and electrification. However, the need to communicate and engage consumers in rural remains challenging and am glad to see the continued efforts of the association to remain together so you share, learn and continue to make a difference to the segment.


Giri Jadhav

Regional Leader, Advertising, ASIA Global Brand Leader, Cadbury and Halls, Ogilvy

The rural marketing landscape is transforming in many ways marketers might not have thought of just a few years ago. RMAI will strive to address these rapid changes happening in marketing by promoting fresh thinking among its members and industry thought leaders and facilitate relevant knowledge sharing.


Sanjay Kaul

CEO, Impact Communications