Rural Marketing Association of India, RMAI, is a premier and not-for-profit industry body devoted to furthering the cause of Rural Marketing in Asia. Since its inception RMAI has be helping marketing to learn and unlearn the best practices in Rural Markets.

RMAI creates a national network of marketers which offers a unique base of leadership, expertise and inspiration working towards making more effective and sustainable marketing communications.The association have over 200 individual and corporate members spanning over advertising & communications, media, IT, academic, activations, last mile distribution among other sectors and involved in wide range of brand marketing and communications verticals.

Office Bearers


Biswabaran Chakrabarti

President, Rural Marketing Association of India
Director, Market Pulse India

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Dr. Anup Kalra

Vice-President, Rural Marketing Association of India;
Director, Ayurvet Limited

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Raj Kumar Jha

General Secretary, Rural Marketing Association of India;
Director, Rural Campus

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Sandip Bansal

Treasurer, Rural Marketing Association of India;
Chief Client & Field Officer, Dialogue Factory (GroupM Media)

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Our Members

Our Activities

Rural Transportation post this Pandemic

The webinar was focused on the Rural Transportation with eminent speakers from KSRTC & Kadamba Transport Corp.

Unlocking Agro & Allied Sectors post lockdown

The webinar was focused on the Agro and allied sectors.

Time to Rethink Rural

The webinar was focused on the corporate point of view for rural India on topic of, 'Time to Rethink Rural'.

The New Normal for Rural Agencies

The webinar touched upon key aspects and industries and Post-COVID scenario in rural India for Corporate and Agencies.


Flame Asia Awards 2018


Flame Asia Awards 2018


Flame Asia Awards 2018


Flame Asia Awards 2018

What's New

Rural Business

RMAI - Decoding Budget for Bharat (2021-22)

Rural Business

Assessment of Market Sentiments and Concerns at the Present Challenging Time

Member's speak

I am proud to have been one of the founders of this dynamic industry body which has crossed an important milestone this year. I wish all the best to everyone for taking RMAI to even greater heights.


R V Rajan

Founder – President, RMAI

2020 marks 15 years of RMAI and I couldn’t be more proud of what we've accomplished together on the path laid by the founder's and predecessors. Year on year a lot has evolved since the inception of this industry body but what hasn’t changed is our ethos. I hope to see more young blood entering the rural marketing industry with passage of time.


Himanshu Shah

Chief Mentor, SOI Live Marketing

15 years back a handful of us were passionate and had a dream. This was the genesis of RMAI. Today it is a reality, a highly respected industry body representing agencies and corporates involved in rural marketing.


Mr. Pradeep Kashyap

Founder & CEO, MART Global Management Solutions LLP

Understand there is a lot that has changed in India and the rural landscape, especially with the penetration of mobile technology and electrification. However, the need to communicate and engage consumers in rural remains challenging and am glad to see the continued efforts of the association to remain together so you share, learn and continue to make a difference to the segment.


Giri Jadhav

Regional Leader, Advertising, ASIA Global Brand Leader, Cadbury and Halls, Ogilvy

The rural marketing landscape is transforming in many ways marketers might not have thought of just a few years ago. RMAI will strive to address these rapid changes happening in marketing by promoting fresh thinking among its members and industry thought leaders and facilitate relevant knowledge sharing.


Sanjay Kaul

CEO, Impact Communications