Rural Marketing Association of India, RMAI, is a premier and not-for-profit industry body devoted to furthering the cause of Rural Marketing in Asia. Since its inception RMAI has be helping marketing to learn and unlearn the best practices in Rural Markets.

RMAI creates a national network of marketers which offers a unique base of leadership, expertise and inspiration working towards making more effective and sustainable marketing communications.

The association have over 200 individual and corporate members spanning over advertising & communications, media, IT, academic, activations, last mile distribution among other sectors and involved in wide range of brand marketing and communications verticals.

One mission is to improve the understanding of Rural Marketing across Industry.

RMAI helps its members to improve the effectiveness and efficiency of their marketing communications through benchmarking and sharing of knowledge, insights and experiences; and provides a unique network of marketers who help each other through the fast-changing marketing landscape, and takes a captaincy role on key marketing issues which affect its members.

Advocacy on behalf of members to the policy makers, media and external representation for discussing and raising the key issues.

Continuous Development of members and practitioners with updates on constant changes, insights of the industry issues and knowledge of what's coming next, to navigate better outcomes.

Educate of members and practitioners with updates on constant changes, insights of the industry issues and knowledge of what's coming next, to navigate better outcomes.

Industry Forums to debate and deliberate on latest issues and trends in the rural markets.

Recognize the best practices by individuals and organisations through a well-defined process.