Summer Projects


For more details, contact :
Ms. Dipika Sengupta
Mobile : 9910023628 / 9818960558


RMAI “Rural Marketing Association of India” and Ayurvet Limited brings to you “The Eighth Annual Ayurvet RMAI Awards for Best Summer Projects In Rural Marketing”

With a view to recognize rural initiatives in the academic domain, which have enhanced understanding of various phenomenon in the market place, RMAI has instituted, annual awards for summer project specifically for management students. The earlier seven editions have been widely successful with participations from prestigious management institutes like IIM (Ahmadabad, Lucknow, Calcutta, Bangalore), FMS, Delhi, IIFT, Delhi, XLRI, Jamshedpur, IRMA, Anand, to name a few. Summer training is an integral part of any MBA curriculum in the country and all students undergo training of 8-10 weeks with an industrial, business or service organizations by taking up a study project. It serves as a direct exposure for students to an organization and its ways of functioning during course work. This initiative will collate the works carried out in rural arena under this arrangement and identify the distinctive studies to confer due recognition to the trainee.

Eligible Entries

Summer project in marketing domain carried out as part of full time PGDA/MBA course work.
Any project focused on emerging markets with

(a) functional areas including but not restricted to functional areas HR, Marketing, Finance, Supply Chain or
(b) Sectors – Agri Business/Healthcare/Information Technology/Consumer Goods etc. are encouraged to apply

Duration of summer project should be minimum 2 months.

Project should be based principally on primary data (to support the logic students can use secondary data but from reliable sources).

Unit of analysis should be in emerging markets – consumers or other entities in the value chain catering to the emerging market consumers.

Rules and Regulations

Entries should be submitted by individual students / groups

You can upload your entries online. Link of which will be activated in first week of June 2014
The deadline for submission of the entries will be 15th of July, 2014
Details of awards
. Gold: A Trophy and a Cash award for Rs 50,000
. Silver: A Trophy and a Cash award for Rs 30,000
. Bronze: A Trophy and a Cash award for Rs 20,000
. Trophy for 4th & 5th Runner up.
. Project work should represent original work
. Results, selection of 10 best entries will be declared by end of September 2014
. Ten best entries will be called for presentation to Delhi.
. All the entries will be given participation certificate
. All participant and faculty members can come and attend the final presentation in Delhi (at their own or institutional cost)
Jurys for the Event
An eminent Jury comprising Mr. R Seshadri, Former Managing Director – Anugrah Madison Advertising Pvt Ltd, Prof. Chander Sabharwal - Professor at IMT and Managing Director – Crop Health Products Limited and Dr. Anup Kalra, Executive Director – Ayurvet Ltd will evaluate the projects.

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Please contact
Dipika Sengupta – 9999137458 or


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Kota Mela


The two-week long festival starts from the day of Dusshera. This festival is famous in Rajasthan for enjoyment and shopping. This festival is organized by the local administration and draws huge crowd from all over Rajasthan. Around 500 stalls are fabricated in a huge ground dedicated to the Dusshera festival. Giant wheels, Merry go rounds are a part of this festival. A Handicraft and cattle fair run parallel to the festival.

Kota Mela
State Location Dates Duration
Rajasthan Kota 9th- 19th Oct 11Days
Visitors Profile
Foot fall Rural Urban
8 Lacs 68% 32%

Sonepur Mela


“Sonepur Mela”- Asia’s fantastic and largest cattle fair is held at Sonepur, on the banks of the River Ganga. The month long fair is held on the full moon day of Kartik and all manners of domestic and farm animals, decorated for the occasion swarm the venue are bought and sold. It is one of the most ancient fairs in India and also steeped in mythology and folklore. During this month long festival, over 10 million people from all over Bihar and neighboring states visit this festival. The mammoth size of the festival makes it marketing heaven for diverse brands.

Sonpur Mela
State Location Dates Duration
Bihar Sonpur 1st Nov to 30 Nov 30Days
Visitors Profile
Foot fall Rural Urban
50Lacs 85% 15%

Kullu Dusshera


Dussehra’s 9 days of festivities begin on the first day of the Hindu month of Ashwin. This is held in honor of Raghunath ji, whose image resides at the Raghunathpura mountain temple. Surrounded by about 200 other important gods hung with elaborate garlands, he looks absolutely splendid. Brahmin and VIP’s take him in a Rath that is first circled. Next there’s a mad scramble as everyone tries to help pull it, since this privilege is considered a symbol of good fortune. Men, women young and old flock to Kullu from surrounding hilltops and states to Kullu Valley to celebrate the festival. Parallel to the festival Distt. Administration celebrates the festival by organising cultural activities. National and International Celebrities perform in this cultural show.

Kullu Mela
State Location Dates Duration
Himachal Pradesh Kullu 17 -25 Oct 9Days
Visitors Profile
Foot fall Rural Urban
5Lacs 60% 40%

Bali Yatra


Kartik Purnima is the day when the famous Baliyatra (voyage to Bali) is celebrated. Ancient Orissa had a glorious maritime tradition in which merchants from Kalinga sailed to distant lands like Java, Sumatra, Indonesia and Srilanka. The merchants, known as Sadhabas, were said to have set out on their voyages after a ritual worship and offerings and prayers by their womenfolk for their safe journey. Therefore, for the Oriyas, this day is a nostalgic remembrance of their seafaring ancestors. To recapitulate this ancient tradition, most port towns observe the elaborate Boita Bandana (worship of boats) ceremony. Invariably fairs and exhibitions are also a part of these celebrations. The most colorful and grand fair is of course held in the silver city of Cuttack. Traders from all over the State flock to Cuttack to participate in the Baliyatra held near the ancient Barabati Fort. This 7 - 9 day event has now become a largest trade fair in Orissa.

Bali Yatra
State Location Dates Duration
Orrisa Gadgadia Ghaat 21st Nov to 1st Dec 11Days
Visitors Profile
Foot fall Rural Urban
50Lacs 55% 45%