Rural Business
RMAI - Decoding Budget for Bharat (2022-23)
Rural Marketing Association of India, RMAI, is a premier and not-for-profit industry body devoted to furthering the cause of Rural Marketing in Asia. Since its inception RMAI has be helping marketing to learn and unlearn the best practices in Rural Markets.
RMAI creates a national network of marketers which offers a unique base of leadership, expertise and inspiration working towards making more effective and sustainable marketing communications.The association have over 200 individual and corporate members spanning over advertising & communications, media, IT, academic, activations, last mile distribution among other sectors and involved in wide range of brand marketing and communications verticals.
Treasurer, RMAI
Chief Client & Field Officer | Dialogue Factory - GroupM Media
This exclusive Panel Discussion was focused on 'Career Opportunities in Rural Marketing', held during the grand finale ceremony of 14th Flame Student Awards.
The virtual gala ceremony recognized the best of projects by management students from across India in rural segment and ended with announcement of the Top-3 winners for the edition.
A webinar focused on how brands are leveraging the blend of offline and online channels and reinventing their omnichannel strategies for rural commerce.
Session focused on how rural redistribution have evolved during the past decade and how the marketeers have used technology in harnessing the same.
The session was focused on how over the past decade startups has been disrupting and redefining rural India.
How the #IndianAgriculture and Allied-sectors transformed in the past decade by diving into different policies and reforms
Industry experts discussed on amalgamation of re-aligned focus on rural healthcare over the decade.
To shed light over the changes and how it has evolved over the years, a panel-discussion focused on the Journey of Media in rural India.
RMAI - Decoding Budget for Bharat (2022-23)
RMAI - Decoding Budget for Bharat (2021-22)
Assessment of Market Sentiments and Concerns at the Present Challenging Time
I am proud to have been one of the founders of this dynamic industry body which has crossed an important milestone this year. I wish all the best to everyone for taking RMAI to even greater heights.
Founder – President, RMAI
2020 marks 15 years of RMAI and I couldn’t be more proud of what we've accomplished together on the path laid by the founder's and predecessors. Year on year a lot has evolved since the inception of this industry body but what hasn’t changed is our ethos. I hope to see more young blood entering the rural marketing industry with passage of time.
Chief Mentor, SOI Live Marketing
15 years back a handful of us were passionate and had a dream. This was the genesis of RMAI. Today it is a reality, a highly respected industry body representing agencies and corporates involved in rural marketing.
Founder & CEO, MART Global Management Solutions LLP
Understand there is a lot that has changed in India and the rural landscape, especially with the penetration of mobile technology and electrification. However, the need to communicate and engage consumers in rural remains challenging and am glad to see the continued efforts of the association to remain together so you share, learn and continue to make a difference to the segment.
Regional Leader, Advertising, ASIA Global Brand Leader, Cadbury and Halls, Ogilvy
The rural marketing landscape is transforming in many ways marketers might not have thought of just a few years ago. RMAI will strive to address these rapid changes happening in marketing by promoting fresh thinking among its members and industry thought leaders and facilitate relevant knowledge sharing.
CEO, Impact Communications