Zonal Vice President - South, Rural Marketing Association of India;
Managing Director, Insight Outreach Pvt. Ltd.
Khurram Askari is the Managing Director of Insight Outreach Pvt Ltd- One of India’s leading Rural marketing agency. Mr. Askari has travelled extensively in rural India to understand how people live and transact at the last mile. His Knowledge of rural sensibilities in small towns and villages is immense. Askari has helped companies’ market and sell its brands in rural India. he also helped various new products to penetrate in rural markets by establishing robust rural distribution channels. He is instrumental in identifying various rural congregational points like Anaj mandis, cargo stands, Kisan kendras and small trader associations for effective brand customer interface.
His company Insight Outreach has already reached out to more than 1.25 lac villages in the country by taking various brands to rural customers. Askari is been associated with the Rural marketing Association of India (RMAI) from the past 10 Years. He was the secretary of RMAI from 2006-2010 and presently is the Executive Committee member of RMAI. Khurram Askari also teaches rural marketing and is a visiting faculty at Narsee Monjee Institute of management studies and IBS Hyderabad. He was also awarded the top 25 Rural marketing professionals award for the year 2015 by the Rural Marketing Forum and CMO Asia.