Chief Marketing Officer
Tata AIA Life Insurance Company Ltd

Mridula Shekhar

Ms. Shekhar have a rich experience of 17 years in the Insurance (Tata AIA) and Steel business (Tata Steel) of the Tata Group, in India. Have driven Business Development, Sales & Marketing, and Product & Service Innovation across the B2C and B2B business backgrounds.

Worked with and led cross-functional teams from sister businesses in SE Asia, South Africa, UK during stints with both Tata AIA and Tata Steel. A proven track record of working in unexplored areas and in developing new business models with a passion for doing and creating “goodness” for all stakeholders.

Have always believed and practiced the "golden rule" of doing good for Customers and they in turn will bring good to the business. I am an empathetic and a self-motivated individual and am passionate about contributing with my efforts towards the upliftment of our society.

Leading the marketing efforts for Tata AIA Life Insurance, responsible for Consumer Engagement & Communication, Corporate Branding, Consumer Insights & Digital Marketing & Consumer Experience Management with an objective of making the organisation ready for the "consumer of future".