National Planning Head
Dialogue Factory, GroupM
A dynamic professional, Mr. Varshney has more than 30 years of extensive experience in Strategic Planning, Brand Management, Rural Marketing Communications and Market Research.
As an out of the box thinker with the flair of charting out marketing strategies, he works towards developing Branding & Communication Strategies, competition tracking, product positioning, promotions and campaigns at various rural & urban locations. A keen planner, strategist and implementer, he has been integral in accelerating the business growth.
Over the years, he has worked on numerous social projects of PSI, DKT India, UNDP, UNICEF, SIFPSA, USAID, ABT Associates, NACO, Ministry of Health & Family Welfare, Government of Madhya Pradesh and Government of Maharashtra.
He has also worked on many marketing & communication assignments from commercial organizations like Johnson & Johnson, Castrol, HLL, P&G, Godrej, Kirloskar, Heinz, Idea, Nokia, NABARD, BASF, Tata, Bayer, Blow Plast, Bunge, Nicholas Piramal, Reliance, SIDBI, John Deere and others.