Past Events

 

Sanjay Kaul re-elected as President of Rural Marketing Association of India (RMAI)

 

At the eleventh Annual General Meeting of Rural Marketing Association of India (RMAI) held in Delhi recently, Sanjay Kaul CEO of Impact Communications, Delhi was re-elected as President for the year 2016-18 unanimously.


Thanking the members for their trust and support he said, “ As I assume this role, I keep in mind that I am backed by a team with exceptional knowledge, expertise and sense of service. I look forward to working with each of them to accomplish our goals and contribute to the overall mission of RMAI.”


Sanjay Kaul, takes the mantle along with Raj Kr Jha, Consultant, Ogilvy Advertising, elected as Vice President; Dr. Anup Kalra, Executive Director, Ayurvet Ltd as Secretary and Treasurer; Himanshu Shah, Chief Mentor, SOI Live Marketing & Event as Joint Secretary.

 

National Executive Team includes Puneet Vidyarthi, General Manager and Head Rural Business & Digital Innovations, JCB India Ltd; Punit Chadha, General Manager, Maruti Suzuki India Ltd; Siddhartha Chaturvedi, CEO, Event Crafter; Nikhil Sharma, Partner, MART; Aroop Bose, National Sales Manager at HLL Lifecare Ltd; Pawan Bansal, Chief Operating Officer, Jagran Solutions; Anirban Chaudhuri, Sr Vice President & Executive Planning Director, J Walter Thompson and Sanjay Pragat, Managing Director, Vision Force.


To further expand its initiatives RMAI also launched its West Chapter headed by Sanjay Panigrahi, President Rurban & Special Projects, Pidilite Industries Ltd. as Vice President ( West) .

 

The Executive Committee west includes Mr. Biswabaran Chakrabarty, Vice President (Brand and Channel Management), Crompton Greaves Consumer Electricals Ltd, Prashant Mandke, Vice Preident & Head, Anugrah Madison; Mridula Shekhar, Head Marketing (Retail Business), Tata Steel Global Wires; Veerendra Jamdade, Founder Director and CEO at Vritti Solutions Ltd; Arvind Sonmale, Managing Director & CEO, Sustainable Agro Finance Ltd; Khurram Askari, Director, Insight Outreach Pvt Ltd.

 

Sanjay Kaul also shared that “RMAI is a unique association with Corporate, Agencies, Govt. and Individual marketers as members. While we all have a common interest in the rural opportunity yet challenges are starkly different. RMAI will continue educating members how to leverage this big rural opportunity and also try to address some of the common industry challenges simultaneously.”

 

RMAI concludes 10th Annual General Meeting 2015

 

Rural Marketing Association of India (RMAI) conducted its 10th Annual General Meeting on 7th of August, 2015 at India International Centre, New Delhi.


The meeting started with Mr. George Angelo, Secretary and Director of Dabur India Ltd highlighting the initiatives taken by the newly elected committee that took over the responsibilities of RMAI last year. Succeeding him, Mr. Raj Kr Jha, Vice President of the association and consultant Geometry Global presented the initiatives planned by the committee for next year.


Sanjay Kaul, President RMAI, took the opportunity to announce the Association's goals for the next year. He stated, “For the next year, RMAI team will be focusing on knowledge dissemination and will be working towards expanding its footprints . RMAI will also initiate a study series and CMO roundtables.” In his farewell speech Mr. Pradeep Kashyap Past President RMAI congratulated the new team for taking RMAI initiatives to next level.

 

Concurrent to the Annual General Meeting, RMAI also launched the Flame Awards 2014 Case Study Compilation of 31 award winning cases. Commenting on this Mr. Kaul said that these cases represent some of the best rural marketing practices and initiatives in the country. He also said RMAI will continue to disseminate knowledge generated through various activities with RMAI members and industry at large.


The current committee of RMAI is headed by Sanjay Kaul, President of RMAI and CEO Impact Communications, and includes Raj Kr Jha (Vice President) and consultant Geometry Global, George Angelo (Secretary) and Executive Director - Dabur India Ltd and Dr. Anup Kalra (Treasurer) and Director - Ayurvet Ltd.

 

The Executive Committee members include Puneet Vidyarthi, General Manager and Head Rural - JCB India Ltd,Mr. Ranjit Kumar DDG (Rural Business) - India Post, Govt of India, Mr. Biswabaran Chakrabarty, General Manager, Crompton Greaves Ltd, Mr. S N Burman, VP, Maruti Suzuki India Ltd, Mr. Siddhartha Chaturvedi, CEO, Event Crafter, Mr. Nikhil Sharma Partner, MART and Sandip Bansal Chief Client & Field Officer - Group M Dialogue Factory.

 

Himanshu Shah Chief Mentor, SOI Live Marketing, Khurram Askari, Director Insight Outreach Pvt Ltd and Sanjay Panigrahi, ex-CEO Sahaj e-village Ltd are responsible to lead West, South and East zones respectively. Two new additions to the RMAI committee has been made this year with the induction of Sanjay Panigrahi and Sandip Bansal.


For Photographs, please visit : http://www.facebook.com/pages/Rural-Marketing-Association-of-India/141852162556914

Media Coverage :
(1).Everything Experiential :
http://everythingexperiential.com/rmai-conducts-its-annual-general-meeting-announces-goals-ahead/
(2).Eventfaqs :
http://www.eventfaqs.com/news/ef-10850/rmai-concludes-10th-agm-president-sanjay-kaul-outlines-plans-for-next-year#.VchDY3Gqqkp
(3). Afaqs Media :
http://www.afaqs.com/news/company_briefs/index.html?id=59175_Rural-Marketing-Association-of-India-RMAI-conducts-10th-AGM
(4).Download Presentation on Last year coverage and way forward.

 

 

 

RMAI 9th Annual General Meeting

 

Rural Marketing Association (RMAI) has elected its new committee for the year 2014-16. The members were elected at the body's annual general meeting held at IIC, New Delhi on 20th June 2014.

Mr. Sanjay Kaul, CEO, Impact Communications has been elected as the new President of RMAI. He takes the mantle from Pradeep Kashyap CEO, MART who held the position of president for 5 years. Mr. Kashyap also continues as immediate past president for a period next two years.

Expressing his views on the newly elected team Mr. Kashyap said, "The new team is young and enthusiastic. I am sure they will take RMAI to a greater heights and service the needs of the Industry effectively”

Mr. Raj Kr Jha, Founder, Rural Campus has been elected as Vice President, Mr. George Angelo, Executive Director (Sales) at Dabur India Ltd as Secretary and Dr. Anup Kalra, Executive Director of Ayurvet Ltd as treasurer. To further expand the RMAI initiatives across country two Zonal Heads have been elected. Mr. Khurram Askari, Director, Insight Outreach Pvt Ltd and Himanshu Shah, Chief Mentor, SOI Live Marketing & Events for South & West respectively.

The Executive Committee members include Mr. Biswabaran Chakrabarty General Manager, Crompton Greaves Ltd, Mr. Punit Chadha, General Manager (Rural Marketing) at Maruti, Mr. Puneet Vidyarthi, General Manager and Head (Rural) at JCB India Ltd, Mr. Siddhartha Chaturvedi, CEO, Event Crafter and Mr. Nikhil Sharma, Partner, MART.

“RMAI is an established knowledge sharing body and has a unique stature of its own, my top priority will be to further strengthen this positioning through various initiatives. My endeavor also would be to make RMAI much more inclusive for all stakeholders. ” Said Mr. Sanjay Kaul, the new president on sharing his vision for RMAI.

 

For more details, contact :
Ms. Shrija Venugopal
email: dipika@rmai.in
Mobile : 9910023628 / 9818960558

 

roundtable on “Lessons to be learnt from Regional Brands for Rural Marketing”

 

We are pleased to inform you that Rural Marketing Association of India in association with Vritti Solutions Limited, Mumbai and Rural Relations, Pune is organizing a roundtable on 14th of March, 2014 at Hotel Orchid, 70/C, Nehru Rd, Vile Parle East, Mumbai, Maharashtra 400099 from 12pm starting with lunch followed by discussion from 2pm to 5:30 pm.


Rural Marketing Association of India (RMAI) is a premier industry body devoted to furthering the cause of Rural Marketing. Since its inception in the year 2005, RMAI has been helping Marketers plan and implement their Rural Marketing activities across the Country.


Vritti iMedia the media arm of Vritti is really a pioneer in Audio Outdoor Advertising  and has won the prestigious Outdoor Asia awards for 3 yrs consecutively since 2011. Vritti iMedia has rights to run Audio Advertisement in State Transport Bus stations over Departure Announcement System. This medium helps marketers to reach out to small towns cost effectively. Vritti iMedia today provides a national footprint helping corporate reach out to 150 Million+ people in Maharashtra, Karnataka and Punjab. Vritti iMedia provides engagement and  activations in rural markets

 

Rural Relations is the largest rural relationship based organization with over 20 years of experience in building one-to-one relations with key influencers in 49,000 villages across 9 States of India, rural relations with its unique ways has worked with leading companies like HUL, P&G, Marico, Tata, Reliance, ACC, Colgate etc to take their product or service to the last mile. Alongside the professional activities it also has social initiatives such as the Non-Resident Villager (NRV) MovementTM through which it has installed 22,000 used/new computers in 20,000 rural secondary schools, Gyan-Key Library (PPP) under which 1,255 libraries are opened in 1,255 rural secondary schools in 625 working days across Maharashtra, rural champions (identifying unsung heroes of a village), village developers (a youth in a village will work in a village), changing villages, etc.


Background of the Roundtable
Whenever we talk about the India growth story it always involves national/global brands. But we know regional brands like Ghadi, V-John, CavinKare and many others have given a run for their money to national brands. These brands understand the regional ‘ethos’ better, satisfy a perceived local need, Communication touches a ‘chord’ which helps in brand acceptance, are flexible and adapt to changing market situation.

This roundtable attempts to celebrate and salute successful regional brands and learn from the custodian strategies adopted by them to make these brands successful.

 

Click Here for Speakers and Agenda

 

For more details, contact :
Ms. Dipika Sengupta
email: dipika@rmai.in
Mobile : 9910023628 / 9818960558

 

 

RMAI Flame Awards 2013

 

Flame Awards 2013 culminates


Friday 17th January, 2014
Fifth Edition of The Rural Marketing Association of India Flame Awards 2013 ceremony was held on Jan. 17 in New Delhi. The objective of these awards is to recognize and reward successful case studies in rural marketing. The event was attended by 300 participants from Corporate, Media, consultancy and implementation Organization. 209 entries spread across 25 categories were received and 63 won awards. Impact Communications bagged the most number of 13 awards including 5 Gold, followed by HLL Lifecare with 7 and Dialogue Factory & RC&M with 4 awards each. Marico, Reliance and Tata Motors were to follow with 3 awards each.


Agencies that also won Gold at the awards ceremony were HLL Lifecare, Dialogue Factory, RC&M, MART, Reliance Broadcast, Tata Motors Ltd, Event Crafter, Abott Healthcare, Fullerton India Credit, HLFPPT, Intel Technology India Pvt. Ltd., R K Swamy BBDO and Tata Steel Ltd.


Speaking about winning the maximum number of awards, Sanjay Kaul, CEO, Impact Communications Pvt. Ltd. said: "Flame Awards is a matter of prestige for us and it energizes our young team. We are really thankful to our clients for believing and partnering long-term with us.

On the 10th year eve of RMAI, Mr. Pradeep Kashyap was honoured with the “Life time Achievement Award” at the event. Handing over the award, the founder president, Mr. R V Rajan said “Mr. Kashyap is an icon of rural marketing world”.

The powered by sponsor for the event was “The Agence” and Corporate Growth Sponsor was HLL Life Care Ltd and Tata Steel and Vritti Solutions were associate sponsors. Pradeep Kashyap, President, RMAI, in his welcome address observed that “Rural Markets has grown faster than urban in the past decade and the current decade will see rural emerge as the major growth driver for the Indian Economy.

The award ceremony was followed by a cocktail dinner, which presented the attendees a chance to interact and network.

 

Click Here to view the winner list.

 

For more details, contact :
Ms. Dipika Sengupta
email: dipika@rmai.in
Mobile : 9910023628 / 9818960558

 

7th Annual Awards for Best Summer Project in Rural Marketing

 

Click Here to view the Top Ten.

Click Here to download Presentations.

 

Rural Marketing Association of India has organized the 7th edition of “Ayurvet RMAI Awards for the Best Summer Project in Rural Marketing” on 21st September 2013 at India International Centre, New Delhi.

 

We have received entries from the following institutes

 

1

BIMTECH

2

CENTURION UNIVERSITY OF TECHNOLOGY & MANAGEMENT (CUTM) ORISSA

3

FOOD & AGRI BUSINESS SCHOOL

4

FMS, NEW DELHI

5

INDIAN INSTITUTE OF FOREST MANAGEMENT, BHOPAL

6

IIM AHMEDABAD

7

IIM BANGALORE

8

IIM INDORE

9

IIM KOZHIKODE

10

IIM LUCKNOW

11

IIT, MADRAS

12

IIT, ROORKEE

13

International Management Institute

14

IMT, GHAZIABAD

15

IMT, NAGPUR

16

IRMA

17

JANSONS

18

KSRM

19

MDI

20

MICA

21

NAARM

22

NMIMS, BANGALORE

23

NMIMS, MUMBAI

24

SCHOOL OF MANAGEMENT, PONDICHERRY

25

SYMBIOSIS INSTITUTE OF BUSINESS MANAGEMENT

26

SYMBIOSIS INSTITUTE OF INTERNATIONAL BUSINESS

27

TAPMI, MANIPAL

28

TRIPURA UNIVERSITY

29

VAMNICOM

30

WELINGKAR

31

XIMB

 

 

Top 10 entries was invited to an Award Event where students made their presentation. Following awards were given at the well attended Ceremony.

 

Gold : A Trophy and Cash award of Rs. 50,000/- to TANYA JAIN from IIM Lucknow.

Silver : A Trophy and Cash award of Rs. 30,000/- to PRATEEK BHATIA, SUMEDHA HIRAJI, SWATI RENDUCHINTALA, TANUJ SHARMA, TARANA AGRAWAL, VINAY KUMAR SRIVASTAVA from IRMA.

Bronze : A Trophy and Cash award of Rs. 20,000/- to PRADEEP ISUKAPATI from NAARM.

 

All entries were given Certificate of Merit.

 

Jury who evaluated the project

  • Mr. Sanjeev Shukla, General Manager, Hero Motocorp
  • Mr. R Seshadri, Former Managing Director – Anugrah Madison Advertising Pvt. Ltd
  • Prof. Chander Sabharwal, Professor at IMT and Managing Director – Crop Health Products Limited

 

Click Here to view program agenda.

Click Here to view more details.

 

Click Here to view picture gallery.

 

For more details, contact :
Ms. Dipika Sengupta
email: dipika@rmai.in
Mobile : 9910023628 / 9818960558

 

 

Rural Healthcare Delivery

 

RMAI and Merck has organized a Roundtable on 30th of August, 2013 at Conf Room No. 2, India International Centre, 40, Max Meuller Marg on “RURAL HEALTHCARE DELIVERY” in association with OPPI (Organisation of Pharmaceutical Producers in India).

 

Click Here to view the agenda & brochure document.

 

For more details, contact :
Ms. Dipika Sengupta
email: dipika@rmai.in
Mobile : 9910023628 / 9818960558

 

 

RMAI 8th Annual General Meeting

 

The pioneering Association for Marketing in Rural India enters its 9th year.

RMAI holds its 8th AGM

 

At the Eighth Annual General Meeting of Rural Marketing Association of India (RMAI), on July 12, the pioneering platform for professional informed thinking and action on Marketing in Rural India. Mr. Pradeep Kashyap, a founder-member and pre-eminent guru of Rural Marketing – understandably called the Father of Rural Marketing was re-elected President for the year 2013-14. Sanjay Kaul, the dynamic head of the leading & award-winning Activations & Rural Marketing Agency – Impact Communications, Sanjeev Shukla, Head of the Rural Vertical, Hero MotoCorp Ltd.,and Brand Communication veteran & creative maestro, Rajkumar Jha of Ogilvy have also been re-elected as the Vice President, Secretary & the Treasurer, respectively. Besides the above, the other committee members inducted are Mr. Seshu Kumar, head of rural retail business at ITC; Mr. Himanshu Shah, Chief Mentor of SOI Live Marketing and Mr. Vivek Dwivedi, Head – North & East at Percept Limited.

 

The executive body has been further expanded, given the enhanced potential & opportunities in Rural India. Sandip Bansal, Chief Client Officer of Dialog Factory (Group M) based in Mumbai and Ranga Rao, Director of RSR Lemon Media Pvt Ltd, based in Hyderabad have been inducted as Jt. Secretaries, to spearhead RMAI’s endeavors in West & South, respectively.

 

Speaking at the AGM, Mr. Kashyap – now leading RMAI for 5th year in a row as President, observed that rural market has emerged as the key driver for the Indian economy and evolved as the single biggest market in India. RMAI – being the pioneering Rural marketing association – stands to play significant role in helping the Industry in leveraging the growth & potential in rural India and also in helping in rural India getting the products, the services and the eminence that it truly deserves.

 

Large number of members present -from the corporate world, agencies and social sector - expressed their commitment & displayed their passion for the cause of the consumers/market in rural India and also noted with satisfaction the substantial progress that RMAI has made both in terms of acquiring a large number of new members and also in conceptualizing & rolling-out various successful programmes.

 

For more details, contact :
Ms. Dipika Sengupta
email: dipika@rmai.in
Mobile : 9910023628 / 9818960558

 

 

Roundtable on “FMCG Company's Innovative Sales & Marketing initiatives in Rural Markets”

 

 

Roundtable On “FMCG’s Innovative Sales and Marketing Initiative in Rural Markets.25th April 2013, New Delhi.

 

In the endeavor of increasing understanding on rural markets, RMAI had conducted a roundtable on “Innovative Sales and Marketing Initiative of FMCG companies” on 25th April, 2013 at India Habitat Centre, New Delhi.

 

Click Here to view more details.

 

Click Here to view the photographs.

 

For more details, contact :
Ms. Dipika Sengupta
email: dipika@rmai.in
Mobile : 9910023628 / 9818960558

 

 

Dr. Philip Kotler in India

 

We are delighted to share that RMAI has partnered with JRE School of Management and Relio Quick for the Philip Kotler Training Programe in Gurgaon on 14th March, 2013 at Hotel Leela Kempinski. Details of the event are attached.

 

Dr. Philip Kotler is the world’s No.  1 Marketing Guru and this is an opportunity of a lifetime for you. RMAI has decided to pass on the entire discount to our members so that you can attend this event.

 

There are two events on 14th of March, 2013.

 

1. Training session with Dr. Philip Kotler from 08:00 am to 05:30 pm : Rs. 30,000/- + 12.36% Tax per person. Get 10% RMAI Discount.

 

Click Here to view more details.

 

2. Dinner from 7pm to 10pm with Dr. Philip Kotler : Rs. 50,000/- + 12.36% Tax per person. Get 10% RMAI Discount.

 

Click Here to view more details.

 

 

Please visit www.philipkotlerinindia.com for further details and online registration and use the RMAI Code “RMAI1403” for making payment on discounted price. You can make payment online or can send a cheque / DD with the registration form and mention the RMAI code.

 

For more details, contact :
Ms. Dipika Sengupta
email: dipika@rmai.in
Mobile : 9910023628 / 9818960558

 

 

4th edition of RMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications

 

Program Date: January 18th, 2013
Venue:Hotel oodles, Chattarpur

 

Impact Communications, RC&M, Event Crafter and Tata Steel Limited shine at RMAI Corporate Awards 2012 for excellence in Rural Marketing & Communication.

 

The objective of the RMAI Awards, organised by the Rural Marketing Association of India (RMAI), is to recognise and reward successful case studies in rural marketing

 

The Rural Marketing Association of India (RMAI) conducted the 4th edition of RMAI Corporate Awards 2012 in New Delhi on 18th of January, 2013. The fourth edition of the awards was attended by 250 participants from corporate, media agencies, consultancies and implementation agencies. A total of 123 entries were received for the 17 categories. A five member jury, Mr. Santosh Desai – MD & CEO, Future Brands Limited, Mr. Sunil Alagh – Founder & Chairman, SKA Advisors, Prof. Neelamegham, President for NIILM Centre for Management Studies and Mr. Govindraj Ethiraj, Founder of Ping Digital Broadcast and ex-Founder-Editor in Chief of Bloomberg TV India and Mr. Pankaj Thapliyal, Business head at Vodafone Essar selected 78 entries for Gold, Silver and Bronze Awards.

 

 The bi-annual event saw Impact Communications bagging the maximum number of awards (16 metals out of 20 entries) followed by RC&M and Event Crafter with 7 awards each in their kitty, and Tata Steel with 6 awards.

 

Reliance Broadcast was the next to follow with 5 awards out of their 6 submitted entries. Ogilvy, Dun & Bradstreet and Group M had 4 awards each in their kitty, with Dun & Bradstreet winning all Gold in all the 4 entries submitted. Next to follow were Ayurvet and Tata Motors with 3 awards each. ITC, Future Learning, Candid Marketing, Ultratech won two each and Gram Vaani, DBB Mudra, JWT, ICICI Bank, J K Lakshmi Cement, RSR Lemon Media, Publicis Capital, HLL PPT, MART, Novartis and ING Life Insurance bagged one award each.

 

No.

NAME

WON

GOLD

SILVER

BRONZE

1

IMPACT CommunicationS

16

4

9

3

2

EVENT CRAFTER

7

4

3

 

3

RC&M

7

1

3

3

4

TATA STEEL

6

2

 

4

5

RELIANCE BROADCAST

5

 

3

2

6

DUN & BRADSTREET

4

4

 

 

7

OGILVY

4

1

 

3

8

GROUP M

4

 

3

1

9

AYURVET

3

2

 

1

10

TATA MOTORS

3

 

2

1

11

CANDID MARKETING

2

1

1

 

12

ITC

2

1

 

1

 

FUTURE LEARNING

2

1

 

1

13

ULTRATECH

2

 

1

1

14

DBB MUDRA

1

1

 

 

15

PUBLICIS CAPITAL

1

1

 

 

16

HLL PPT

1

1

 

 

17

ING LIFE INSURANCE

1

1

 

 

18

GRAM VAANI

1

 

1

 

19

JWT

1

 

1

 

20

ICICI BANK

1

 

1

 

21

MART

1

 

1

 

22

J K LAKSHMI CEMENT

1

 

 

1

23

RSR LEMON MEDIA

1

 

 

1

24

NOVARTIS

1

 

 

1

 

TOTAL

78

25

29

24

 

The main sponsor of this event was SREI Sahaj E Village Limited. Reliance Broadcast and Tata Steel were associate sponsors.

 

Mr. Pradeep Kashyap, President, RMAI, in his opening note welcomed all participants and requested to present their case studies one by one.

 

After the presentations, the award ceremony started at 7pm. Mr. Hemant Kanoria, Chairman of SREI Infrastructure, in his speech, informed that Sahaj E-Village Limited was formed 5 years ago as SREI got an opportunity of creating a new initiative. He also said that they focus in creating entrepreneurs in villages who will become job seekers and will in long run become job creators.

 

Mr. S Sivakumar was awarded for “Recognition of Leadership Role in Rural Marketing”. He in his speech, informed that he came from Urban and stayed in Rural, and now would not like to go back. He informed that in rural it is about how you create a business model, if you expect that rural people will pay for everything you are delivering as a product or service, the pay back period will be longer.

 

The award ceremony closed at 9 pm followed by a cocktail dinner, which proved as an interaction platform for all the professionals present in the ceremony. Mr. Sanjeev Shukla, Secretary, RMAI thanked the sponsors and everybody present for making the event a huge success.

 

Click Here to view the list of winner.

 

Click Here to view Corporate Presentations.

 

Click Here to view the photographs.

 

Click Here to view Backdrop Banner.

 

Or, contact
Ms. Dipika Sengupta
email: dipika@rmai.in
Mobile : 9910023628 / 9818960558

 

 

Roundtable on “Lessons to be learnt from Regional Brands for Rural Marketing”

 

Program Date: December 4th, 2012
Venue: India International Centre, New Delhi

 

Click Here for more details.

 

Or, contact
Ms. Dipika Sengupta
email: dipika@rmai.in
Mobile : 9910023628 / 9818960558

 

6th Annual Ayurvet RMAI Awards for Best Summer Project in Rural Marketing

 

Program Date: 27th September, 2012
Venue: India International Centre , New Delhi

 

Click Here for more details.

 

Pradeep Kashyap re-elected as President of RMAI

 

At the Seventh Annual General Meeting of Rural Marketing Association of India (RMAI) held in Delhi on 10th of July, 2012, Pradeep Kashyap, CEO of MART, Delhi was re-elected President for the year 2012-13. Sanjay Kaul, CEO of Impact Communications is the Vice President and Sanjeev Shukla, GM, Rural Vertical, Hero Motocorp Ltd is the Secretary and Raj Kumar Jha, National Creative Director, Ogilvy Outreach is the Treasurer.

 

Other Executive Committee members elected include Himanshu Shah, SOI Live Marketing  Events, Mumbai; Atul Mandale, Maadhyam, Mumbai; B Chakrabarti, Crompton Greaves, Mumbai; Dr. Kalra, Ayurvet, Delhi; Punit Chadha, Maruti Ltd, Delhi and Shailesh Naik, ITC, Secunderabad.

 

Speaking at the AGM, Mr. Kashyap said that the relevance of RMAI has gone up significantly because the Rural market has emerged as the single largest segment of the Indian Market. He stressed that the association will initiate a drive to increase the Corporate membership from 54 at present to 75 by the end of the year.

 

RMAI also proposes to set up an ethics committee to look after the welfare of field workers in the Industry.

 

 

Role of IT in Rural India

 

Program Date: May 8th, 2012
Venue: New Delhi

 

Click Here for more details.

 

 

RMAI presents seminar on media "Beyond Metros"

 

Program Date: 18th - 19th January, 2012
Venue: Gurgaon

 

Click Here for more details.

 

RMAI 5th Edition of Annual Awards for Summer Projects 2011 in Rural Marketing

 

Program Date: 28th September, 2011
Venue: India International Centre , New Delhi

 

Click Here for more details.

 

Rural Immersion Program 2011

 

Program Date: 6th - 7th September, 2011
Venue: India International Centre , New Delhi

 

Click Here for more details.

 

RMAI Corporate Awards 2010


Award Ceremony: 26th November, 2010
Venue: PHD Chamber of Commerce & Industry, New Delhi

 

Click Here for more details.

 

FMCG Rural Immersion Programme


Award Ceremony: 17th - 19th January, 2011
Venue: Pune

 

Click Here for more details.

Recent News

For More Information on RMAI Events, Membership, etc.


Please contact
Dipika Sengupta – 9999137458 or dipika@rmai.in

 

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Kota Mela

NAUCHANDI MELA

The two-week long festival starts from the day of Dusshera. This festival is famous in Rajasthan for enjoyment and shopping. This festival is organized by the local administration and draws huge crowd from all over Rajasthan. Around 500 stalls are fabricated in a huge ground dedicated to the Dusshera festival. Giant wheels, Merry go rounds are a part of this festival. A Handicraft and cattle fair run parallel to the festival.

Kota Mela
State Location Dates Duration
Rajasthan Kota 9th- 19th Oct 11Days
Visitors Profile
Foot fall Rural Urban
8 Lacs 68% 32%

Sonepur Mela

NAUCHANDI MELA


“Sonepur Mela”- Asia’s fantastic and largest cattle fair is held at Sonepur, on the banks of the River Ganga. The month long fair is held on the full moon day of Kartik and all manners of domestic and farm animals, decorated for the occasion swarm the venue are bought and sold. It is one of the most ancient fairs in India and also steeped in mythology and folklore. During this month long festival, over 10 million people from all over Bihar and neighboring states visit this festival. The mammoth size of the festival makes it marketing heaven for diverse brands.

Sonpur Mela
State Location Dates Duration
Bihar Sonpur 1st Nov to 30 Nov 30Days
Visitors Profile
Foot fall Rural Urban
50Lacs 85% 15%

Kullu Dusshera

SAWAN MELA

Dussehra’s 9 days of festivities begin on the first day of the Hindu month of Ashwin. This is held in honor of Raghunath ji, whose image resides at the Raghunathpura mountain temple. Surrounded by about 200 other important gods hung with elaborate garlands, he looks absolutely splendid. Brahmin and VIP’s take him in a Rath that is first circled. Next there’s a mad scramble as everyone tries to help pull it, since this privilege is considered a symbol of good fortune. Men, women young and old flock to Kullu from surrounding hilltops and states to Kullu Valley to celebrate the festival. Parallel to the festival Distt. Administration celebrates the festival by organising cultural activities. National and International Celebrities perform in this cultural show.


Kullu Mela
State Location Dates Duration
Himachal Pradesh Kullu 17 -25 Oct 9Days
Visitors Profile
Foot fall Rural Urban
5Lacs 60% 40%

Bali Yatra

SAWAN MELA

Kartik Purnima is the day when the famous Baliyatra (voyage to Bali) is celebrated. Ancient Orissa had a glorious maritime tradition in which merchants from Kalinga sailed to distant lands like Java, Sumatra, Indonesia and Srilanka. The merchants, known as Sadhabas, were said to have set out on their voyages after a ritual worship and offerings and prayers by their womenfolk for their safe journey. Therefore, for the Oriyas, this day is a nostalgic remembrance of their seafaring ancestors. To recapitulate this ancient tradition, most port towns observe the elaborate Boita Bandana (worship of boats) ceremony. Invariably fairs and exhibitions are also a part of these celebrations. The most colorful and grand fair is of course held in the silver city of Cuttack. Traders from all over the State flock to Cuttack to participate in the Baliyatra held near the ancient Barabati Fort. This 7 - 9 day event has now become a largest trade fair in Orissa.


Bali Yatra
State Location Dates Duration
Orrisa Gadgadia Ghaat 21st Nov to 1st Dec 11Days
Visitors Profile
Foot fall Rural Urban
50Lacs 55% 45%