The subscription for membership shall be as follows:
(Note: GST 18% extra on all fees)

Corporate / Institutional Members
Any corporate house or educational institution interested in Rural Marketing (Nomination upto 5 Members allowed).

Long term membership can be availed by the corporate for 5 years against payment of Rs. 85,000/- + Taxes.

Individual Member

Any individual who is interested to join RMAI

Life time Membership for Individuals – Rs. 15,000/- + Taxes


Associate Member

Any Faculty members from any institute who is interested to join

Life time Membership for Associates – Rs. 15,000/- + Taxes


Any member, whose subscription is in arrears for a period exceeding three months shall forfeit his/her membership. But such a member may be re-admitted by the Executive Committee on such terms and conditions as may be determined by the Committee.

No member who is in arrears of subscription shall be entitled to any of the privileges of membership.

Subscription once paid is not refundable, except when the membership application is rejected.

The Executive Committee is empowered to revise the admission / subscription fee as and when found necessary.

RMAI Payment Details

Current A/c No: 401745052

Bank and Branch: Indian Bank, NOIDA
Branch Noida: Sector-19, Noida 201301 
IFSI Code No: IDIB000 S152
PAN No.: AAAAR3886N 
Service Tax No.: AAAAR3886NSD002

If someone depositing in RMAI A/c in Indian bank in any town, they need to write only RMAI A/c No. & Branch name in Challan. If someone deposit or transfer from some other bank (other than Indian Bank) they have to mention IFSI Code also. 

Kindly send the DD/Cheques to:
Rural Marketing Association of India 
C/o. Impact Communications,
E-362, First Floor,Nirman Vihar,Vikas marg,
New Delhi, Delhi-110092

Tel: 9910552898 (Ms. Manisha)
Email: secretariat@rmai.in / secretariat@rmai.in / president@rmai.in



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For More Information on RMAI Events, Membership, etc.

Please contact Manisha @ 9910552898 or secretariat@rmai.in


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Kota Mela


The two-week long festival starts from the day of Dusshera. This festival is famous in Rajasthan for enjoyment and shopping. This festival is organized by the local administration and draws huge crowd from all over Rajasthan. Around 500 stalls are fabricated in a huge ground dedicated to the Dusshera festival. Giant wheels, Merry go rounds are a part of this festival. A Handicraft and cattle fair run parallel to the festival.

Kota Mela
State Location Dates Duration
Rajasthan Kota 9th- 19th Oct 11Days
Visitors Profile
Foot fall Rural Urban
8 Lacs 68% 32%

Sonepur Mela


“Sonepur Mela”- Asia’s fantastic and largest cattle fair is held at Sonepur, on the banks of the River Ganga. The month long fair is held on the full moon day of Kartik and all manners of domestic and farm animals, decorated for the occasion swarm the venue are bought and sold. It is one of the most ancient fairs in India and also steeped in mythology and folklore. During this month long festival, over 10 million people from all over Bihar and neighboring states visit this festival. The mammoth size of the festival makes it marketing heaven for diverse brands.

Sonpur Mela
State Location Dates Duration
Bihar Sonpur 1st Nov to 30 Nov 30Days
Visitors Profile
Foot fall Rural Urban
50Lacs 85% 15%

Kullu Dusshera


Dussehra’s 9 days of festivities begin on the first day of the Hindu month of Ashwin. This is held in honor of Raghunath ji, whose image resides at the Raghunathpura mountain temple. Surrounded by about 200 other important gods hung with elaborate garlands, he looks absolutely splendid. Brahmin and VIP’s take him in a Rath that is first circled. Next there’s a mad scramble as everyone tries to help pull it, since this privilege is considered a symbol of good fortune. Men, women young and old flock to Kullu from surrounding hilltops and states to Kullu Valley to celebrate the festival. Parallel to the festival Distt. Administration celebrates the festival by organising cultural activities. National and International Celebrities perform in this cultural show.

Kullu Mela
State Location Dates Duration
Himachal Pradesh Kullu 17 -25 Oct 9Days
Visitors Profile
Foot fall Rural Urban
5Lacs 60% 40%

Bali Yatra


Kartik Purnima is the day when the famous Baliyatra (voyage to Bali) is celebrated. Ancient Orissa had a glorious maritime tradition in which merchants from Kalinga sailed to distant lands like Java, Sumatra, Indonesia and Srilanka. The merchants, known as Sadhabas, were said to have set out on their voyages after a ritual worship and offerings and prayers by their womenfolk for their safe journey. Therefore, for the Oriyas, this day is a nostalgic remembrance of their seafaring ancestors. To recapitulate this ancient tradition, most port towns observe the elaborate Boita Bandana (worship of boats) ceremony. Invariably fairs and exhibitions are also a part of these celebrations. The most colorful and grand fair is of course held in the silver city of Cuttack. Traders from all over the State flock to Cuttack to participate in the Baliyatra held near the ancient Barabati Fort. This 7 - 9 day event has now become a largest trade fair in Orissa.

Bali Yatra
State Location Dates Duration
Orrisa Gadgadia Ghaat 21st Nov to 1st Dec 11Days
Visitors Profile
Foot fall Rural Urban
50Lacs 55% 45%